Allocentrics or explorer: you want to travel independently, and want to see and do new things.

Near-allocentrics: you are also an explorer, but generally go to a destination, once it has been discovered by the allocentrics. Again they are people who desire a 'new experience', and to learn something new although a bit of security is needed.

Mid-centric: you like some adventure, but want some luxuries and organization; such as excursions to cultural, historical sites. Authenticity is important to a certain extent.

Near-psychocentrics: you are not too interested in local culture and customs and want an experience similar to their home environment, including familiar food, music, and culture.

Psychocentric: you like familiar environments or cultures therefore you may select a destination which is familiar and possibly not too far from home.

Light: This is limited to low-intensity activities like standing or moving throughout the trip.

Moderate: This requires guests to participate in semi-vigorous activities for extended periods of time.

Strenuous: This includes high-intensity activities that may last the entire day.

Extreme: This is physically challenging—prior experience or related training is recommended for guests.

Business: You travel for work. This can include meetings and conferences, to meet clients, and to 'network'.

Culture: You want to travel to learn about: architecture, food and drink, lifestyle and religion. They want to visit a place to learn more about the culture and history of a destination.

Desire for adventure: You travel to a different place to experience something new or different to what they can experience in their home environment. This can involve 'active activities' such as an extreme sport.

Education: You travel to other countries for educational purposes, this could be to learn a new language or to study at a famous university or in a famous city.

Escape: You want to escape their routine 'the rat race' of work or even your home environment, just to have a change of scenery. 'A change is as good as a rest.'

Love and romance: This generally involves travel to romantic or exotic places, and can possibly include 'honeymoons' or even weddings in exotic environments.

Physical Reasons: Many people may want to get away for some rest and relaxation (R & R), having worked hard all year. The holiday may involve very 'passive activities', such as reading and chilling by the nature.